McDonalds - Healthy

1/3/15 8:43 AM

The Iconic golden logo is know worldwide, so why have they left it off of their new restaurant? Perhaps its an intention to align themselves with the the health trend. Or an attempt to deliver a higher margin earning business. Any which way its called the Corner.

The Corner, located in a suburb of Sydney, Australia. Part of McDonald’s $1 billion rebranding strategy, The Corner has been designed from the ground up as a modern cafe, devoid of patent McDonald’s branding. In fact, the only sign to the franchise is the tiny “McCafe” logo below the restaurant’s logo.



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